Website Redesign for Private Equity Firm

Updating and revising a website for Invision Capital Group.

Adobe CS Suite, Adobe Xd, iMovie (homepage video production), Wix (legacy site platform)

Invision Capital was looking to revise their website. They had built their site on Wix as a means to make content updates easier to manage. It was decided to keep it their to not add ny new management weight to the ongoing maintenance. Initially, a reimagining of the site was desired. I proceeded to create various options to determine a general tone for the new site.

.After design reviews with the client lead, extended conversation with ownership redirected the vision for the design effort. Rather than something new, they wanted to maintain the existing design for the most part. We did enhance the content with new section pages and put most of the remaining effort in creation of a homepage video reel showcasing the industries they served. Slight layout updates were affected throughout including updating detailed bios for all the team members.

The live site can be viewed at www.invcg.com