Branding Design and Refinement for New Restaurant

Creating a new identity and brand for Driftwood Grille.

Role

Designer

Team

1 Designer, 1 client partner

Tools

Adobe CS Suite

Overview

Driftwood Grille approached me to assist in refining and designing their logo. They had started down a path and were not completely satisfied with the results and asked for additional assistance in getting their identity “just right” to match their Northwoods Supper Club concept. This led to an ongoing engagement in visualizing additional concepts for various branded items for the restaurant.

Final Logo

Original Sketch

Logo

The initial logo concept sketch was presented to me as a starting point. Variations were explored to find a version that would stand out on several backgrounds and uses. After several rounds, we ended up with a more emblematic treatment for the main logo with variations for other uses as needed. Goals included readability and simpler color and line work to make reproduction more cost effective and flexible as needs changed over time.

Logo Exploration

Just a sampling of some of the exploration in emblem styles for the logo.

Buisness Cards

Signage Sketches

Roadside entrance signage mirroring national park signage.

Apparel Sketches