Website Design for new Counseling Practice
Creating a new website for the startup counseling practice, Clever Fox Counseling.
Role
Designer/Developer
Team
1 Designer/Developer, client for content
Tools
Figma, Adobe CS Suite, Webflow (page builder)
Overview
Clever Fox Counseling is a new therapy practice located in the western suburbs of Chicago. I was asked to help create a site to help get the practice established online. To begin, I was presented with a sketch of a logo.

Brand
I first began reformatting and finessing the logo that was provided. This included manipulating the sketch art to improve resolution and make it more flexible for multiple uses. Additionally, I spec’d out appropriate typefaces that were a close match the the source material and flexible for web usage. Lastly, I created a color palette based on the colors from the source logo to use across the new site.
Site Objective
We planned the site to be a simple one page experience to be used primarily as an online brochure and a destination to guide potential clients looking for more information and to contact the practice. longer term goals include adding content to make it more of an educational destination for potential clients as well. The key function is to give prospects enough information to confirm they are in the right place and encourage them to make contact via the contact form.
You can visit the live site at cleverfoxcounselingpllc.com
